At the CTIA, mobile advertising mediation services provider – AdMarvel, unveiled its iPhone Advertising Toolkit to enable iPhone application developers to easily integrate advertising from virtually any ad network into their applications. The service/platform also provides metrics to the advertisers and publishers via a web console giving a near real-time view of the application’s ad performance. Moreover, AdMarvel can also act as a fully functional ad-server, supporting the “provisioning and management of direct-sourced or in-house advertising.”
And if you’re wondering which ad networks AdMarvel’s solutions supports, the list includes such well known companies as AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.
Commenting on the announcement, AdMarvel’s CEO Mahi de Silva said: “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”