MTS Belarus and over-the-air Device and SIM management specialists Sicap have today announced the imminent marketing of a new credit screening service for MTS prepaid customers.Sicap credit screening gives mobile users a zero-touch, always-on glance at their pre-paid balance. Real time information is enabled by connecting a Sicap over the air SIM applet to the MTS call billing server. As such, each call is immediately debited from the account balance and the updated remaining credit displayed.
MTS can leverage the power of its Sicap-implemented Dynamic SIM tool kit (D STK), a flexible information delivery platform which has been in service since 2008 in the MTS Belarus network. With over 50% market share, the leading operator MTS consistently relies on Sicap technology to sustain loyalty building and to retain custom through service differentiation. MTS and Sicap will explore a number of similar SIM-based service opportunities which could include dynamic screening of preferential call rates, special offers or credit top-up alerts.
This is really clever (re-)use of mostly existing tech, leveraged by using a new SIM. Over the past few years, the SIM has been relegated to just a necessary bit of hardware to get the MSISDN (subscriber phone number) connected to the phone hardware. But now, with new memory storage being put on-device, and applications like this (which are genuinely useful) running off it, the SIM could be due for a return to the spotlight. Watch this space…..
[Via: Sicap]