Sprint is apparently looking to reintroduce the Nextel brand and use it for targeting enterprise customers, TechCrunch is reporting.
The Now Network closed its Nextel iDEN subsidiary in summer 2013, pretty much killing that [iDEN] technology along the way. The situation today is different, and Sprint wants to use Nextel to push 4G LTE services to big companies.
“Back in the days,” Nextel had appeal among business customers and it was apparently one of the prime reasons behind Sprint’s acquisition of the company. The push-to-talk service has been widely used by a diverse clients like dispatch firms, utility workers and so on.
In the other news, Sprint is also looking to launch a new prepaid brand in the first quarter of the year. Dubbed Spring Freedom, it will compete with some other companies owned by the Now Network, namely Boost Mobile and Virgin Mobile. It’s unclear whether the prepaid market has room for another brand, though. And considering that both Boost and Virgin already have their customers, we’re not really sure this makes much sense. But what do we know…