A company called LiveCast has unveiled their latest offering called Lightning, which is “poised to revolutionize the television news industry.” Sure, we’ve heard such claims in the past, but LiveCast may actually do something about it — this is not to say we approve using the word “revolution” and its abbreviations in the press releases. 🙂
Their idea is to enable newsrooms to go live with real-time video from mobile devices without any delay in transmission from the field to the studio.
When breaking news hits, high-impact on-air interviews with field reporters can be conducted in real-time via mobile devices. As live video from mobile devices now reaches the performance standards of satellite trucks – both in delivery speed and high definition visual quality – the stage is finally set for live video from cell phones to hit prime-time. Many organizations, including NBC Universal, already rely upon LiveCast to transmit live video instantaneously from the field to the television studio as well as to websites, social media outlets and direct to decision makers.
So, basically they are not pitching their technology to the end users, but to media companies. In that sense, I’ve no doubts it will work better than let’s say Qik’s free solution. Qik is designed for the masses and we love it for that reason. 😉