Yesterday, at the Future of the Internet conference in Prague – Gemalto, Microsoft, Nokia and Philips announced a new initiative called “Trust in Digital Life” to address the issue of trust in new and emerging digital services. The idea is to bring European public and private stakeholders together and create an agenda for innovation and promote alignment of public and private policies, and ultimately help consumers overcome the fear of identity fraud and data breaches.
From the press release:
Consumers’ trust is key to the adoption and success of future digital services in industries such as communications, commerce, healthcare, and administration. Erosion of privacy and crime can seriously hamper the worldwide economic growth. According to a recent Unisys Security Index survey, identity theft and bank cards fraud are the top two concerns in a consumer’s digital life. These trust issues even surpass other fears outside the digital life such as national security and epidemics.
For the purpose “Trust in Digital Life” takes a multi-disciplinary approach — involving users, markets, legal and societal aspects, and technology — that will accelerate R&D of trustworthy technologies and products. A broad membership is welcomed and the initiative invites other partners that share the vision of “Trust in Digital Life.”