InMobi and peperonity.com are reporting strong results from their mobile web advertising partnership – InMobi monetizes peperonity’s mobile traffic in its top 10 markets including Indonesia, India, South Africa and Bangladesh. Apparently, the partnership is delivering higher advertising revenue than other networks – peperonity’s diverse user base of more than 10 million users is a tremendous mobile advertising opportunity – especially when combined with InMobi’s existing mobile ad network of over 700 publishers.
“We are proud to work with truly global partners like peperonity.com” says Amit Gupta, Head of Business Development for InMobi. “In the four months that we have been working together, peperonity’s global user base combined with InMobi’s intelligent ad serving platform have allowed us to deliver the highest level of monetization to peperonity.com in many countries while offering enhanced value to our advertisers.”
I have to admit I wasn’t that clear on what peperonity do, but here it is in corporate-summary-speak:
About peperonity.com
Peperonity.com is the world’s first and probably largest mobile Web 2.0 platform. Launched back in 2001, today more than 10 million people use the content creation and networking features to simply present themselves or find new friends every month. The platform features site building, blogging, chat, photo album, video download functionality and much more – all for the average user with no programming skills required and free of charge (except for data costs). Peperonity.com is among the top 5 mobile sites not only in South Africa and Indonesia but also among the top mobile websites accessed worldwide outranking popular websites like Facebook and YouTube.
I think the neat summary is that a combination of a large catchment of users, plus a lot of Mobile Ads, equals huge number of Ads served!
If you want to check out more about InMobi, you can find them here.