Japan’s NTT DoCoMo has announced that there are now 10 million subscribers using their credit payment service – DCMX. The success came from several factors including popularization of Osaifu-Keitai and iD reader/writer terminals, as well as an introduction of a customer loyalty program.
Currently, there are about 30 million DoCoMo customers who use Osaifu-Keitai-compatible handsets, and about 420,000 iD readers/writers nationwide, as of July 31, 2009. The service is used at such places as shopping malls, electronics retailers, restaurants and even taxis.
DCMX exists in three “flavors”: DCMX mini, the standard “DCMX” plan and the premium “DCMX GOLD” plan. Subscribers of the standard DCMX and DCMX GOLD plans can earn DoCoMo’s loyalty points each time they make a purchase. Later on, these points can be used for DoCoMo product discounts and other customer rewards.
For the record, DCMX was launched in April 2006, and has reached 1 million subscribers in November 2006. In February 2008, there 5 million people were using it, and now, just three years and four months since launch, the number climbed to 10 million. Impressive!
[Via: CellularNews]