Well this doesn’t happen too often in the crowded space that is the UK Mobile market – a new Operator is launching, called giffgaff:
Hello. We’re a brand new people-powered mobile network. We’ll be fully up and running before Christmas, but in the meantime, a little about us. We love to keep things simple. We don’t provide mobile phones, just the SIM card that goes in it. And the way we’re run is different.
Our members get involved in lots of ways, that’s what we mean by “people-powered”. The more they put in, the more they get back. Involving our members helps us to keep our costs low and allows us to pass the savings back to them. Give and take, that’s what we’re about. The giver-taker-talker-maker. Quite like that.
Not a lot else is clear other than the fact that there’s only one tarrif, it’s an MVNO, and they are running on O2’s network – presumably more details will be incoming shortly.
Oh and in case you were wondering what gifffgaff means:
giffgaff was originally a Scottish expression – You give me something, I give you something back.
You can take a look at the giffgaff website here.