Mobile marketing company Quattro Wireless and Ford launched a new website for the car company’s Lincoln brand. Specially designed for smartphone users (which smartphone models exactly?), the new mobile site boasts a virtual showroom with vehicle specification, photos and video; shopping tools including a dealer locator and inventory information; as well as information for owners including click-to-call roadside assistance.
In addition to mobile website, Quattro Wireless also manages the SMS functionality associated with the cross-channel campaign. Thus, you can receive an SMS introduction to Lincoln vehicles by texting “MKStag” or “MKSDemo1” to 4LINC.
Finally, those with barcode reading app installed on their smartphones can point their device at the barcodes in Lincoln print catalogs to access the mobile website and get all the relevant information.