In its efforts to compete with AdMob (now part of Google), Greystripe has introduced a 99 cents per download program to guarantee iPhone application developers downloads of their free apps. The problem is that current CPC system leads to low conversions because there are a significant number of accidental clicks on banner ads that do not lead to downloads. Greystripe argues that app developers are paying as much as $10 per download with this model, hence they have something better to offer – pay only for actual downloads.
There is a catch, however – they want only the big boys, who need to agree on a minimum of $10,000 spend. Moreover, Greystripe says this is offer for the first 200 developers only, though I doubt they’ll refuse a “big society” check from the 201st company. 😉
Anyway, it’s good to see the iPhone ad market evolving and I’m eager to see how/whether Google/AdMob responds to this. Additional details are available from .
And for the record, Greystripe has recently run campaigns to drive downloads for brands such as Gap, Sirius and Axe.