Remember a little while I posted up on an initiative that involved the UK Mobile Operators, the BBC, and the MDA? No? Well read here.
So an update for y’all then – BBC Radio 1’s Free Picture Messaging Day on Friday 11th December 2009 attracted the equivalent of five months’ Picture Message traffic in one 24 hour period!
Coordinated by mobile trade body, The Mobile Data Association, and with the active support of UK Mobile Network Operators, O2, Vodafone, Orange, 3, T-Mobile, Tesco Mobile and Virgin Mobile – who all enabled all picture messages to be free for the day, message traffic hit record levels. Over 42,000 MMS messages were received during the 24 hour period, equating to approximately 5 months of BBC Radio 1’s usual picture message traffic levels.
Also supported by WIN plc, an enabler of interactive mobile media, entertainment and data services, images were moderated then used to populate an online mosaic for listeners to view and share their images.
High use throughout the day provides strong promise for future large scale interaction and greater use of the facilities now widely available on mobile phones.
I’m not sure though that about last statement – I’d have thought it was all about the cost, reinforcing that ‘free’ is a great price-point!