Well it’s been a tortuous week in the UK for weather – we’ve had snow – and lots of it! Unfortunately the poor ol’ UK is none too well-equipped to take on sub-zero temperatures, and there have actually been a number of serious incidents resulting from it. That’s a real shame. However, it’s not all doom and gloom – some people have been making (mobile) hay whilst the cold stuff has been on the ground. check out this PR from Orange:
“This week, Orange saw one of its biggest spikes for MMS. Yesterday, customers sent an unprecedented 984,000 messages with pictures of them playing in the snow – almost double the normal daily volume. Throughout the day, the Orange network witnessed a considerable increase in customers using MMS to share their experiences in the snow with friends and family, as well as using their phones to upload their images to social networking sites like Facebook.”
Nice. Well at least some people are enjoying themselves!