This year’s Mobile World Congress has its own social network. Zerista is the company behind the solution, which is made for all parties at the show — attendees, exhibitors, press, etc. — and can work on any web-enabled device.
Here are the highlights:
- Smart mobile feed that combines filtered public social media channel with private event follower channel, with dual-publishing options
- Personalized feed that provides event updates on personal contacts at the event
- Event organizer feed to provide updates on schedule changes and other event-wide announcements
- Personalized messaging and networking tools
- Advanced attendee and exhibitor search
- Personalized schedule builder with public events and personal meetings
- Integration with and aggregation of popular social tools like Twitter, LinkedIn, Facebook and YouTube
In other words, it’s another channel for networking. If you’re attending the MWC and want to give its social network a try, point your mobile web browser to m.mwc-2010.zerista.com and take it from there. Personally, I’ll be digging through all the press releases and won’t have time to play with it, but it does sound like a nice idea…