Augmented reality platform provider Layar is officially opening for producers and publishers of AR content, which can offer their work for sale, starting from mid-March. Layar on its end will facilitate global mobile payment processing and distribution in all currencies, allowing producers to focus on content creation. In other words, Layar is adding an “augmented reality app store” feature.
In the other news, the company announced that it has reached agreement with one of the top 3 mobile handset manufacturers for a global distribution partnership. With this move, Layar app/client will find its way on millions of phones. Unfortunately, we don’t know the name of the handset maker, though I’m sure we’ll hear more from both Layar and their mysterious partner in no time.
And for the record, there are now 375 layars published, with over 1200 in development.