Greystripe is out with its quarterly Advertising Insights Report, detailing the behavioral characteristics of iPhone and iPod Touch users in their ad network. From their numbers we learn about users’ interests surrounding dating behavior and health-related consumer patterns. Here’s the recap:
When it comes to dating, 51% of iPhone and iTouch owners use their device when planning a date, and among them:
- 43% use map apps like Google Maps to help plan their date
- 13% use venue review apps like Yelp
- 12% use banking apps
Also, 28% of users not in an exclusive relationship use dating apps, and among them:
- 16% consider social network applications such as Facebook most useful
- Only 4% use dating apps with GPS to find and connect with other singles around them
- Only 2% use speed dating apps or online dating apps
As for the health-related inquires, 46% of users rely on their iDevice to get the information. Among them:
- Fitness apps are the most popular app category (43%)
- Diet apps follow with 30%
- And medical apps hold the third place with 30%
Also among those who use their phone for health-related inquiries, 53% search for outdoor activities, 38% doctors, 39% for pharmacies and 26% for hospitals.
And if you want to know more, you can grab Greystripe’s full report from here. (PDF)