To mark the start of British Summer Time and some extra hours of daylight, Orange is calling on workers to reclaim the summer for themselves (for those of you that aren’t familiar, the British Summer Time adjustment is due this Sunday 28th March and moves the clocks forward one hour, thus losing an hour of sleep!).
Orange is encouraging UK workers, 90% of whom spend on average up to an hour on their daily commute, to make their time more productive by using communications tools, including mobiles and laptops. By taking advantage of the ability to connect and work from more places than ever before using the UK’s biggest 3G network, we could all take back those extra hours of daylight, to catch up with friends, sightsee or even grab a 2 for 1 pizza and show at the cinema with Orange Wednesdays.
“The continued development of mobile technology means that we’re now able to choose to be and work in more places than ever before,” said Robert Ainger, Director of Corporate business, Orange UK. “This year, we want to encourage Britain’s employees to think about how they spend their time and to consider working more flexibly, to allow them to do more of the things they want to. Working remotely, whether from home or on the journey there, can be just as productive as working from the office. So why not use the reach of our top-ranking network to finish off some emails, make a few calls or organise the diary for the week and then make the most of your free time?”
So there you go – the short summary is that we should be more productive, and use more mobile devices to do that. Nice.