Mobile advertising network AdMob is out with its February 2010 metrics report. This month they examine the traffic across three categories – smartphones, feature phones and mobile Internet devices. Here are their findings:
Smartphones: In February 2010, smartphones accounted for 48% of AdMob’s worldwide traffic, up from 35% in February 2009. Most of the growth came from the iPhone and Android smartphone users, with most of the traffic coming from ads within application.
Feature phones: Declined from 58% to 35% year-over-year. Absolute traffic, however, grew 31%.
Mobile Internet devices: The strongest growth of the three categories; Increasing to account for 17% of traffic in AdMob’s network in February 2010. The iPod Touch is the top MID and is responsible for vast majority of the traffic. Other devices include the Sony PSP and Nintendo DSi.
Other findings from the February 2010 AdMob Mobile Metrics Report include:
- iPhone OS increased from 33% in February 2009 to 50% in February 2010.
- Symbian’s share of smartphone requests fell from 43% in February 2009 to 18% in February 2010.
- Android increased its share from 2% to 24% year-on-year
- The top five Android devices worldwide were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ. The Google Nexus One only generated one percent of total Android traffic.
- Samsung, Nokia, Sony Ericsson, Motorola and LG were the top manufacturers of feature phones. Top feature phones from each manufacturer were the Samsung R350, Nokia 3110c, Sony Ericsson W200i, Motorola RAZR V3 and LG CU920.
You can get the full February 2010 report as well as view past reports from AdMob’s website.