Orange has announced that it is introducing three new mobile gaming offerings, building on its position it believes it has as the number one operator for mobile gaming. The offerings are called Playtomo, Games Zone, and Orange iPhone Games, and are described as:
- Playtomo, a social gaming service allowing all UK customers to play games for free and share the fun with friends through social networking sites on their mobile phones (went live on 29th March 2010)
- Games Zone, a subscription gaming service offering Orange customers two free games each month, exclusive competitions and 20% discount on additional purchases (launches today)
- Orange iPhone Games, giving all UK iPhone customers access to mobile games designed and produced by Orange, available to download from the Apple App Store (available from late April)
Neil Holroyd, Head of Gaming Products and Services for Orange, said: “This is an exciting time for Orange, with the launch of these new mobile gaming offerings forming a key part of our strategy to evolve our business through entertainment. Innovative gaming services such as Playtomo and Games Zone give customers the best possible gaming experience and value for money on their mobile phone, while enabling us to develop our offering and maintain our lead as the number one gaming operator in the UK.”
Well it’s certainly a strong push from Orange, that’s for sure. Is gaming where it’s still at though, given the buzz has been around ‘Apps’ for a while now?Granted, there are many Apps that are games, but equally there are a huge range of Apps out there that span productivity, utilities, and so on. It should be fascinating the stats that Orange release over the coming months for this trio of services.