If the iPad is indeed ‘revolutionary’, could it somehow spell the end for Amazon’s Kindle? I mean, sure, the awesome ‘e-ink’ tech built into the Kindle is great for reading… But when you pop open a book on the iPad with it’s full color beauty and head-turning effects… do you really care about e-ink anymore? It’s a personal decision, and I suspect that many Kindle die-hards will for sure stick with the Kindle… But that said, Amazon has recognized the iPad and is taking things on the way they should… They’ve launched a new app specifically for the iPad.
With over 450,000 titles to choose from the Kindle app for iPad connects you directly to the Kindle store. It features Amazon’s Whipsersync tech that saves and syncs your last page read, notes, bookmarks and more. Other key features include:
- Beautiful User Interface: The Kindle App user interface is tailored to the large size, look, and feel of iPad. The new user interface with bold colors, animation, and seamless user experience make Kindle on iPad a unique reading experience.
- Customizable Appearance: Customers can choose to dim iPad’s screen within the app to make reading easier regardless of the ambient light or time of day. Readers can also choose from three different background colors and alter the font color and size to customize the reading experience and help ease the strain on their eyes.
- Page Turn Animation: Kindle App for iPad offers an interactive experience with page turn animation designed to replicate the look of a page turning in a book. Customers who prefer a simpler, unadorned reading experience can choose the “Basic Reading Mode” option and turn off animation.
Good on Amazon for making the most of the situation. Surely they realize the iPad is going to cut into their device sales… Might as well give early iPad adopters the ability to read (and spend) from their store, via Cupertino’s new offering.
Kindle App for iPad (Free) [iTunes link]