Ever since Honda made that Rude Goldberg commercial called “Cog” in 2003, every single company has done something similar. Why? People like to watch these things because it only takes a few minutes to enjoy the labors of many hours of work, plus you subconsciously want the carefully crafter choreography of moving objects to fail. Vodafone Italy have done their own commercial, and this involves smartphones:
[Via: Textually, Daily Mobile]