While I’m not really into all the pre-paid thing, I find Virgin Mobile USA’s strategy quite interesting. No, they’re not adding powerful smartphones to their portfolio, rather they focus on appealing low-end devices.
Lately, they’ve announced the first handset from LG to its offering called “Aloha.” It’s small (3.5×1.9×0.9 inches), light (2.7-ounces), has a metallic front and matte back finish, which gives this device that appealing simple look and feel. In terms of specs, this $34.99 priced handset brings basic phone features like speakerphone and voice-activated dialing. Plus, there are two preinstalled games on the phone – ZooZoo Club and Battle Reversi.
Finally, LG Aloha looks quite customizable and the carrier will make and auction special signature versions to help its charitable partners – StandUp For Kids, Children’s Health Fund and YouthNoise.