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Smaato Mobile Advertising Award 2009: VC Partners announced

October 4, 2009 by Ben Robinson - 1 Comment

Smaato Inc. (a leading mobile ad optimizer and mobile advertising company) announced today the distinguished VC partners for the Smaato Mobile Advertising Award 2009. Smaato is delighted to have Tim Draper (Draper Fisher Jurvetson), Frédéric Veyssière (Innovacom Venture Capital) and Niall Davis (aeris CAPITAL) supporting the award for a second year and being introduced to…

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MyReef 3D – customizable and interactive virtual aquarium for the iPhone

October 4, 2009 by Ben Robinson - Leave a Comment

Okay so this isn’t going to win any awards for productivity, but it might do for relaxation… Myreef 3D, from raiX UG, is an App that does pretty much what you might think it does – give you an aquarium in your iPhone! As I said, it’s not a productivity app, it’s one of those…

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MiLi Power pack for iPhone gives lesson on how to do accessories right!

October 3, 2009 by Ben Robinson - Leave a Comment

Gosh darn it, this is one seriously good-looking accessory – and it’s packing tech features too! Firebox have emailed me to let me (and now you too) about the MiLi iPhone Power pack charger, that not only provides a case, but in-built battery too: iPhones rule. End of. Unfortunately all those awesome apps have a…

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Beyza slimline leather device cases – great quality, good price!

October 3, 2009 by Ben Robinson - Leave a Comment

You can’t pass by a good quality case for your phone, without giving it a look – both from the damage-saving perspective, and also the form-factor – to see if it’s “kewl”. Well I think the Beyza cases from MobileFun fit the bill on both counts (description for iPhone 3G/3GS case below): The SlimLine Series…

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Plantronics Discovery 975 Bluetooth Earpiece available!

October 3, 2009 by Ben Robinson - Leave a Comment

Plantronics has announced the new Plantronics Discovery 975 Bluetooth earpiece. It’s the latest-gen headset one of the expert companies in the field, and delivers an improved audio experience with advanced AudioIQ2 and WindSmart® technologies, which deliver natural sounding voice in harsh noise environments, coupled with Plantronics’ inbound audio quality, comfort, and durability. “Consumers expect great…

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iCanSee Application Converts iPhone Into Magnifying Glass

October 3, 2009 by Ben Robinson - 3 Comments

<object width=”560″ height=”340″><param name=”movie” value=”http://www.youtube.com/v/348pEUeLMHE&hl=en&fs=1&”></param><param name=”allowFullScreen” value=”true”></param><param name=”allowscriptaccess” value=”always”></param><embed src=”http://www.youtube.com/v/348pEUeLMHE&hl=en&fs=1&” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true” width=”560″ height=”340″></embed></object> Espada Entertainment has announced the release of its “premier solution geared toward helping individuals who struggle to read the fine print”. iCanSee is designed to turn any iPhone into a magnifying glass – not unlike the App I posted on…

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Freeverse Eye Glasses App for iPhone arrives

October 1, 2009 by Ben Robinson - 1 Comment

Freeverse has announced the release  of Eye Glasses, an iPhone application that clearly displays objects  that are too small to make out – from fine print to photo details! Eye Glasses uses the iPhone 3GS autofocusing camera to clearly display text or imagery. To use Eye Glasses, users choose between four different levels of magnification,…

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O2 Kicks Off Free SIM Campaign with England Rugby Viral

October 1, 2009 by Ben Robinson - Leave a Comment

A tongue-in-cheek viral film and engaging campaign microsite (simrugby.co.uk) featuring members of the England Rugby squad is being launched by O2 this week, created by creative agency VCCP. The SIM Rugby film sees top England players including Mike Tindall,  Riki Flutey, and Steve Borthwick, playing a game of rugby where the  traditional oval ball has…

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Iqua Smart Badge Bluetooth Headset is cool!

October 1, 2009 by Ben Robinson - Leave a Comment

I’m happy. Occasionally, we get through innovative takes on mobile gadgetry, and this I think of one of them. OK, it does addresses the business user market segment more squarely, but who would have thought combining a passcard holder and Bluetooth holder could be such a good idea?! Well that’s exactly what IQUA have done,…

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Is the TomTom bracket for iPhone way way too expensive?!!

September 29, 2009 by Ben Robinson - Leave a Comment

I was slightly agog (yes, agog!) the other day when I saw Wills post on the pricing for the iPhone bracket for the iPhone. £100? Oh, come on now! And hang on…. The App doesn’t even come with the bracket – so let’s now add on the cost of the App, coming in at a…

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