According to a recent study, mobile ads in Japan are set to triple by 2011, reaching 128.4 billion yen (1.1 billion dollars). The growth comes after Japanese carriers last year equipped phones with search apps, allowing advertisers to post related links. Japan is one of the most advanced markets, where more than 100 million people…
Nearly 1 In 5 Adults In US Will Buy Apple’s iPhone
At least that’s what Harris Interactive Technology Research is reporting from the results of their web-based survey. With 47% of the United States’ adult population aware of the hot new Apple iPhone, 17% responded that they were planning on scooping one up in the near future.
Mobile TV In US Shown To Have Demand According To Modeo
Mobile TV, especially live broadcasts, has a consistent demand in the US. At least that’s what Modeo stated in their presentation at the National Association of Broadcasters 2007 in Las Vegas. Modeo’s six-week trial in New York City was launched January 30 and included a diverse mix of male and females with varied backgrounds. Michael…
Ericsson And NRK – World’s First Personalized Mobile TV Advertising
Ericsson and the Norwegian Broadcasting Corporation (NRK) have just announced the results of their 3-month collaborative trial project to deliver mobile TV advertising that is customized to the viewer. During the trial period, NRK broadcasted two mobile TV channels, as well as five radio channels, with a mobile TV version of the popular Norwegian TV…
50% Market Penetration For Camera Phones In The U.S.
The numer of cameraphones has reached 106 million in the US. This numer represents a 50% market penetration among mobile phone users. M:Metrics has released a study that finds that the proliferation of cameraphones is leading a decline in wallpaper and phone graphics revenue. As more and more people opt to plaster their own cameraphone…
WiMAX More Appealing To Consumers Than 3G or WiFi Access; In-Stat Survey Finds
A survey from In-Stat reveals that when consumers had a choice of WiMAX, WiFi, or 3G, they resoundingly preferred WiMAX. The report cites a “significant preference” for the long distance WiMAX protocol. And, more than 50% of those surveyed said that they would ditch their current broadband provider for a provider than offered a bundled…
Fujitsu Lab’s New Technology Can Give 1.5 Times Longer Battery Life On Mobile WiMAX Phones
WiMAX looks to be emerging as the wireless broadband protocol of choice in the US and abroad. If only there were some way to fix the ridiculous power drain imposed by the WiMAX transmitter. Oh wait! There is a way! Fujitsu Laboratories Ltd. developed a technology to kick WiMAX transission amplifier efficiency into high gear!…
Cell Phones Are Dangerous…To Bees!
Those waves of radiation emitting from your cell phone have been linked to everything from cancer and brain cell death to infertility. Now, a new (and controversial, as these things go) report links cell phone radiation to crop failure – as a result of the “radiation from mobile phones…interfering with bees’ navigation systems.” The effect…
India Looks To Triple Wireless Users By 2011 – Among Fastest Growing Wireless Telecom Markets
Last year, 2006, India reported a wireless subscriber base of 149.5 million users. That’s a huge increase from the 85 million users India had in 2005. The most densely populated nation picked up upwards of 6 million wireless users every month, in 2006. Dr Jagdish Rebello, principal of iSuppli Corp., projects a wireless user base…
NTT DoCoMo Simplifies Vocoders For Mobile Phones – Longer Battery Life To Follow
We all take the little vocoder in our mobile phones for granted. We just talk in one end, and listen through the other, thinking nothing of it. But, it’s essential technology for all wireless communications. The vocoder (voice encoder) processes your voice and digitizes it for transmission. The problem is that vocoder quality (and so…