Online Publishers Association (OPA) together with TNS Media and Entertainment conducted a research to show whether the mobile web has any worth as an advertising medium. The study involved over 6,000 interviews in the U.S., U.K., France, Italy, Spain and Germany, and showed that the consumers are increasingly interested in the mobile web usage and…
Mobile games revenues grow in Q4 2006
Latest Telephia’s findings indicate a strong, 61% year-over-year growth, in mobile game revenues in the U.S. in Q4 2006. During that period, nearly 17.4 million consumers accounted for total mobile game revenues of $151 million. Almost three quarters (74%) of that amount goes to on-portal game downloads, leaving around 26% for off-portal downloads.
2006 smartphone sales
With over 80 million smartphones shipped worldwide, last year was the year of the converged devices. Despite its problems in North America, Nokia took a major slice of that market. So, it’s not surprising to see Nokia’s commitment to Symbian S60-based devices. Especially, when you consider that these kind of handsets usually bring higher margins.…
70% of mobile professionals will use mobile email by the end of the year
Visto Corporation, the partner company behind many carriers’ mobile email services, announced the findings of a survey the company commissioned to identify and target key drivers for mobile email adoption. Based on the research, Visto predicts that market penetration of mobile email could reach as high as 70% of mobile professionals by the end of…
Mobile TV viewers will accept ads to subsidize the content
The Mobile Marketing Association unveiled the first authoritative metrics on audience acceptance of mobile advertising. Results from a survey of more than 11,000 U.S. mobile subscribers indicate that more than 41% of those who view or intend to view mobile video agreed they would watch advertisements in order to watch free mobile video. Additionally, 20%…
Mobile phone usage in Nokia land
Nordic Wireless Watch has an interesting article with some mobile phone usage research numbers in the land of Nokia. The main point is – Finns are using their mobile phones more diversely. Some highlights: 25% of those surveyed said they have browsed web pages from their mobile phone MMS message use grew from 29% to…
Wireless developers participate in a survey and win a high-end phone
Recom Research in Communications is conducting an independent study to evaluate the preferences and needs of wireless developers globally. To get a good cross-section of opinions from the global developer community, Sony Ericsson Developer World has been asked to support this research and they would like to encourage you to take part. The results of…
Chinese mobile users ready for 3G handsets
Last week China Center for Information Industry Development (CCID) in Beijing released a report claiming that more than 77% of Chinese mobile users are keen to buy 3G handsets when they become available. Contrary to the majority, only 6% of respondents said they would not buy a 3G handset. According to the report: 75% of…
Smartphone adoption faster in Europe (than in U.S.)
European consumers have been faster to adopt smartphones than their American counterparts, according to Telephia, the world’s largest provider of syndicated consumer research to the telecom and mobile media markets. In Q3 2006, smartphone penetration in Western Europe was 8.8% among recent device buyers; more than double that of the U.S. which was 3.8%. Telephia’s…
By 2010, 60% of WCDMA phones will talk to satellites
According to the recent report by wireless analyst firm Berg Insight, 60% of WCDMA handset shipped worldwide will have integrated GPS/Galileo receivers by 2010. Furthermore, Berg Insight also suggests that EU might mandate Galileo-location chip to add the ability to position mobile emergency calls with high accuracy. GPS is already a standard feature in CDMA…