Flurry Analytics published a study today that shows just how effective in-app advertising is as compared to television or Internet ads. While the reach of television and Internet advertising peak during specific parts of the day, ads found in apps for iOS and Android had a much more consistent reach from morning to evening. You…
Is Amazon actually losing money with each Kindle Fire sold?
Charging $199 for a tablet is no easy accomplishment for any company, yet Amazon hit that golden price point today with the new Kindle Fire. But analyst Gene Munster of Piper Jaffray predicts the company may be sacrificing money to get there. According to him, “Amazon is likely losing $50 per Kindle Fire.” For every…
41% of North American mobile phone users plan on buying the iPhone 5
I’ll give you a moment to look back at the title of this post to make sure you read it correctly. Yes, you did. InMobi released a survey today indicating that out of all current mobile phone users residing in the United States, Canada, and Mexico, a full 41 percent are planning to buy the…
56% of new U.S. smartphone buyers siding with Android
While iPhone owners will be clinging to their brand until the bitter end, it looks like Android will be there to capture just about everyone else in the mobile world. A recent survey by Nielsen showed that of those that had purchased a smartphone in the last three months, 56% of Americans picked up an…
Analyst: Apple cut iPad 2 orders for fourth quarter by 25%
Update: The JP Morgan report doesn’t take into account a new plant going up in Brazil, which may off-load Foxconn’s production by around 25%. Apple is allegedly cutting orders for iPad 2 parts by as much as 25% for the fourth quarter, says one report from JP Morgan, which indicated parts suppliers received fewer orders…
Juniper Research: Tablet shipments to reach 253 million by 2016
In its latest report titled “Tablet & eReader Evolution: Strategies & Opportunities 2011-2016,” Juniper Research is assessing the growing tablet market. According to the company, the number of tablet shipments will reach 253 million by 2016, which is nearly a five-fold increase from the 55.2 million tablets expected to ship this year. Although most tablets…
Mobile users in Nebraska, West Virginia, Louisiana drive highest repeat calls
Here’s the drill: you call a company asking for the customer support and are instantly put on hold. The recorded message usually sounds something like – “Your call is important to us. Please wait while we transfer you to the next available service agent.” Needless to say, sometimes you never get transferred no matter how…
Opinionaided: 49% of out iPhone users want the iPhone 5
Mobile Q&A company Opinionaided conducted a small survey between September 7, 2011 and September 13, 2011, asking its iPhone users whether they’ll upgrade to the iPhone 5. 1,011 people responded, with 49% of them saying “I do.” 😉 Of course, we shouldn’t make general judgments from such a low sample. Then again, let’s play with…
72% of iPhone app revenue comes from in-app purchases
Verizon has some interesting statistics on the success of in-app purchases on iOS. So are they successful? In a word, yes. In fact, Verizon has revealed that 72 percent of revenue from iPhone apps comes from in-app purchases. This is based on the 200 highest-grossing applications in the app store as of July 2011. Only 4…
Millennial Media’s Mobile Mix for August: Android and iOS grow while others slow
Millennial Media has released its latest Mobile Mix report for the month of August and as you’d expect, the mobile world is on fire. Android still leads the mobile space but iOS is still going strong as ever, with the likes of BlackBerry and other mobile operating systems struggling to keep up with the two.…









