Breaking news, information, and analysis on the latest mobile phones and mobile technology
BlackBerry has started testing ads in BBM, BerryReview is reporting. According to their sources, users have been seeing some ads within certain Beta Zone builds of BBM. There are apparently two different kinds of ads – sponsored invites and sponsored channels. The former will show up in the invites section of BBM, while sponsored channel…
Nintendo is having a tough go at it, and 2014 looks to be an uphill battle for the Big N. Nintendo has been avoiding Android, iOS and other mobile platforms like the plague, and with good reason. Nintendo is doing well as far as Nintendo DS variants go, while it’s console, the Wii U is…
Facebook is the latest giant enter the mobile ad space. Sure it was selling ads in its mobile app, but this time round they intend to do so in other apps as well, relying on the big pile of information it has collected in the last few years. This customer data, in return, should be…
Sega has announced a partnership with mobile advertising company NativeX. The partnership will bring NativeX’s advertising platform to Sega mobile games, starting with endless runner Sonic Dash. You can grab the new game for iOS and for Android now! NativeX brings the mobile advertising know-how to the table, something that will help Sega monetize its…
Even though Samsung is the one making most money from Android, things will be moving in Google’s favor in the next few years. The search giant pretty much controls the platform and sooner or later, it will be the one making most of the money. According to a Barron’s report, Google may generate $1.3 billion…
You gotta love a good ad campaign, and LG’s latest is something to be admired. M&C Saatchi’s new mobile ad campaign is specifically targeting iPhone, Galaxy, and HTC One handset by sending them a personalized ad, essentially saying, “Your phone sucks.” For iPhone users, a mobile banner ad appears with small text, poking…
Maker of popular news apps Zumobi unveiled a series of best practices and findings based on successful app monetization and promotion strategies of leading brands like NBC News, Popular Science and The Week. The white paper titled “App Promotion & Monetization Best Practices Playbook” is full of useful advice for app publishers and some of…
Opera Mediaworks released its Q2 State of Mobile Advertising report, briefing the industry on mobile monetization and advertising trends that unfolded during the period. Here are the highlights: iPhone is still a clear revenue winner, generating 36.4% of revenue compared to Android’s 27.8%. Additionally, iOS also accounts for 43.8% of impressions though Samsung’s dominance of…
A new Android app lets you earn money just by swiping your lockscreen. Locket is an Android app that places ads on a users lockscreen and pays them for every time they swipe the screen away. While the app won’t make you rich by any means, it could help you buy that next latte. The…
Last year, companies spent a total of $8.8 billion on mobile ads, half of which went to Google. In fact, the search giant took a third of all digital ad dollars spent globally, according to eMarketer. This year, Google will increase revenues faster than the overall market thanks to continued monetization of YouTube and growing…