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Awesome Nokia N93 commercial

By: , IntoMobile
Tuesday, November 21st, 2006 at 5:10 PM

You really need to have lived in NY for a few years to appreciate the truth in this commercial. I don’t know how old this commercial is, or what country of origin it hails from, but it’s executed almost perfectly. There is no mention of the model number of the mobile phone used (orally, not text); not only that but the device is called "N93." Not really a compelling name is it?

Motorola has the RAZR, Apple has the iPod, Sony-Ericsson has the Walkman Phone, what is Nokia trying to accomplish with the N93?

Direct link to video on Metacafe

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • Stefan Constantinescu

    That was an excellent read, thank you.

    I’ll have to throw my 2 cents in at a later date since I’m in a rush but I’m glad to read something from the perspective of the marketer as opposed to a consumer.

    Very Socratic style debate.

  • Minna

    Ooh, I love the video! We only get a shortened version of the ad on TV.

    I very much prefer the simple, alphanumeric product names (I hope I’m not the only one). Razr and things sound so pathetic…

  • Stefan Constantinescu

    While I do like short product names like N93, it’s the long ones like 6620, 7373, etc.

    The 4 digit ones are what get me.

    But ultimately the people prefer simple names. RAZR is very unique, you can’t forget it after someone tells you that.

  • Stefan Constantinescu

    See I like what Kevin says, but I’m still not a believer in the 4 digit system.

    American’s can remember 3 digit numbers fairly well, 2 digit numbers extremely well.

    Then again the Nokia 61 Buisness is just a long and unsexy product name.

    Samsung has the blackjack, Motorola has the Q. Nokia has the E61 …

    However blackberry seems to have major success despite their horrible naming conventions, so the theory that name dictates sales is broken by them.