First question, is the best question:
q: your business is both to market your brand and market others’ brands – talk a little about that
a: not just communication vehicles, but useful for messaging
word of mouth is a form of new media; magic happens when people talk about your brand to others.
we
identified super influencer bloggers and held an open house prior to
launch at nokia flagship store in Manhattan. gave them total access to
press content well in advance of launch.you have to have confidence in your brand. if there’s a flaw they will find it. you can’t control what people write.
Source: New World of Media
So that’s how Darla Mack got to go! Well maybe Nokia should launch a flagship in Texas ::wink wink::
There was also an audience Q&A session
q: came from blog business summit and adtech they’re very
different events; at blog business summit everyone hates marketing; at
adtech everyone wants to get to the bloggers. how do you deal with
those two opposites?craig coffey, Nokia:
bloggers
are extremely important – marketers have tried to over manipulate the
blogging community. don’t patronize. put the product out there and let
it stand on its own two legs. we felt like we had a great product.
respect the power they have and be transparent. let them see
everything. showed tech specs we normally only share with the press.