Disqus
First question, is the best question:
q: your business is both to market your brand and market others’ brands – talk a little about that
a: not just communication vehicles, but useful for messaging
word of mouth is a form of new media; magic happens when people talk about your brand to others.
we
identified super influencer bloggers and held an open house prior to
launch at nokia flagship store in Manhattan. gave them total access to
press content well in advance of launch.you have to have confidence in your brand. if there’s a flaw they will find it. you can’t control what people write.
Source: New World of Media
So that’s how Darla Mack got to go! Well maybe Nokia should launch a flagship in Texas ::wink wink::
There was also an audience Q&A session
q: came from blog business summit and adtech they’re very
different events; at blog business summit everyone hates marketing; at
adtech everyone wants to get to the bloggers. how do you deal with
those two opposites?craig coffey, Nokia:
bloggers
are extremely important – marketers have tried to over manipulate the
blogging community. don’t patronize. put the product out there and let
it stand on its own two legs. we felt like we had a great product.
respect the power they have and be transparent. let them see
everything. showed tech specs we normally only share with the press.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
