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Nokia confident it will maintain market share in China

By: , IntoMobile
Friday, December 1st, 2006 at 6:47 PM

Nokia Oyj, the world’s top cellphone maker, is confident of maintaining its leading 35 percent market share in China even as the world’s largest mobile market continues to expand rapidly, an executive told Reuters on Friday.

Inexpensive phones under $100 would continue to lead Nokia’s drive into emerging markets such as China and India as it balances the need for market share with profitability, Colin Giles, president-designate of Nokia China, said on the sidelines of a company conference.

"Market share is critical for the company globally because we need the benefits of scale," said Giles, who will become president of Nokia China early next year.

"But you have to get the right balance between market share and profitability," he added.

Globally the company increased its market share to 36 percent with a 33 percent surge in sales in the third quarter, though rivals Motorola and Sony Ericsson also grew quickly, increasing quarterly unit sales by 39 and 43 percent.

Source: Reuters

Well good luck in China Nokia, I mean after all there population is only a hair over a billion people ;-)

About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.