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Survey: Brand’s Country of Origin Not Important

Categories: Motorola, Nokia, Research
By: , IntoMobile
Friday, May 25th, 2007 at 7:58 PM

A new study by marketing-research firm, Anderson Analytics, shows that a mobile phone manufacturer’s country of origin has little affect on college students’ perception of the brands’ phones. Among polled college students, 47% thought Motorola Anderson Analytics shows that most students think Motorola is Japanese - country of origin not important in brand perceptionwas a Japanese brand (come on people, doesn’t anyone remember the US Army radios made by Motorola?), but ranked Motorola as equally impressive regardless of what they thought was the brand’s country of origin (Japan or America).

More than half of college sudents thought Nokia was a Japanese company, with only 4.4% correctly identifying the Finnish company’s origin. The study was conducted by Anderson Analytics’ youth market analysis firm GenX2Z.com and included 1,000 students from over 375 colleges and universities throughout the US.

via: rcrwireless

About The Author

Will Park

Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...