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In order to lure more youngsters to its sodas and flavored drinks, Coca-Cola is entering the mobile-only social networking arena. The maker of the most popular drinks on the planet will launch the Sprite-branded mobile platform for U.S. teenagers on June 22. It launched in China last week and is eyeing other markets in regions like Latin America.
In its endeavor, Coke is hoping to overcome such mobile web barriers by by tailoring the format of the service to be used more easily on cell phones. Furthermore, the company plans to offer an array of free content such as music and video clips to visitors who type in a pin number found under bottle lids.
“The Coca-Cola Company needs to continue to recruit future generations of consumers. Mobile marketing is absolutely where it’s at for us going forward,” said Mark Greatrex, senior VP of marketing for Coca-Cola. (via: yahoo)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
