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China’s mobile content market to top $21bn by 2012

Categories: Content, Research
By: , IntoMobile
Saturday, June 9th, 2007 at 3:38 AM

China mapChinese market for Wireless Value Added Services (W-VAS) will expand from $15bn in 2008 to $21bn in 2012 boosted by the launch of 3G services. According to Juniper Research, currently W-VAS revenues in China are primarily being generated from SMS and ring-back tone services operating on 2G and 2.5G platforms. The launch of 3G networks will see new areas of growth such as music, games and streamed video — and by by 2012 3G will account for some 19% of total W-VAS services.

“Providers of 3G applications and content have a unique opportunity to tap into this vast new market but are advised to carefully craft coherent market entry and development strategies – ones that appreciate China’s unique economic culture and business systems, an emerging economy in transition”, said Dr Elisa Kuang, sector analyst and Jupiter Research’s report author.

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.