Even with the limitations of the iPhone, ESPN has chosen to partner with Apple to release an iPhone-specific version of their PodCenter. The service will bring “a network of 35 different podcasts and a portfolio of 15 to 20 sponsors” to the iPhone, Andrew Hampp reports for AdAge.
Marc Horine, ESPN’s VP-digital partnerships and radio, says that the decision to relaunch the PodCenter service for the iPhone was based on the fact that, “It’s not as easy to deliver podcasts through mobile devices right now. [The] iPhone allows us because the Safari internet browser takes you to the special player. Most [phones] don’t have the functionality the iPhone has.”
Starting today, iPhone users will see the re-launched, iPhone-friendly content on ESPN PodCenter. And, iPhone users can expect exclusive PodCenter content to start showing up through iTunes – all thanks to that iPhone’s functionality.
Says Mr. Horine, “We’re constantly trying to innovate building applications to better serve sports fans, and the iPhone player was developed to make it better to consume content. What’s great about the [PodCenter] player is it’s now wherever you are.”
[Via: Apple Phone Show]