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We all know viral marketing is another buzz word and companies are trying their best to find the right formula to create a marketing blitz that reaches epic proportions a la iPhone. The problem is predicting what will go viral is next to impossible. Sony Ericsson has a fantastic marketing department and I generally enjoy their commercials more so than Nokia’s, but in todays world of embedded content there is one rule that all viral videos share: give your content legs so it can roam all over the internet.
Nokia used youtube in both their jealous computers campaign and nsyndrome, Sony launched a new site recently called “Shake Your City.” The video is great, it even got a chuckle out of me, something very hard to do to the jaded, sick and twisted individual who I look at everyday in the mirror. The problem however is that I can not embed it into this blog post. I really want to, because honestly I think it deserves to be spread.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
