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The digital entertainment provider Jamster and a leading provider of innovative ad-funded entertainment channel innerActive have recently announced a trial of a new mobile in-game advertising service in the UK.
Under the deal, innerActive will provide technology to Jamster to dynamically display in-content and contextual ads. The end result is promising – people in Britain will be able to download free mobile games, which have embedded non-intrusive ads, from such brands as Calvin Klein, Domino’s Pizza, Fox, SPIDER-MAN 3, Paramount Pictures, What’s on TV, Pick Me Up, NME.COM, and eBay.
The mobile in-game advertisements are targeted and segmented in real time according to users’ behavior and responses, generating valuable incentives like wallpapers & movies trailers, and several prizes such as portable media players or pizza vouchers.
I’ve nothing to add, only to say this is THE way to go. I can only hope users will actually respond to ads, hence we’ll see more and more games provided in this free, ad-supported manner…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
