Disqus
Bluepod Media has partnered with 8 football teams — including Blackburn Rovers, Birmingham City, West Ham, Portsmouth, Wigan Athletic, Wolves, and Celtic — to install around 15 Bluetooth units in stadiums. The idea is to enable fans to get hold of free audio/video contents and SMS about club profiles and club fixtures embedded with ads.
First results are impressive – the dry run at Portsmouth resulted to over 6,000 downloads of movie trailers out of 20,000 fans present during the game. And to make this look even more impressive, we’ll only add the service works on the opt-in basis, meaning only people who wanted the free ad-supported content, got it. Wow!
[Via: MobileWeblog]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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MicahH
