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Mobile 3.0, a JV (joint venture) between MFD (a German Mobile TV wholesaler) and publishing house Neva Media, has been awarded a license to operate the upcoming Mobile TV platform in Germany. T-Systems obtained the license to build the network in October (something we covered at the time).
The Mobile TV platform is expected to launch in April 2008, to be ready for the European Football Championship. The service will have about 15 channels, comprising a mix of public and commercial broadcasters. Regional programming will also be offered.
– my take on this: it’s fantastic to see a country where spectrum/regulatory issues have not arise, and that deployment of Mobile TV is a short-term reality. I don’t for a second doubt that the service will be deployed really effectively, given the stakeholders now involved in the project. Of course, the all-important statistic/trend everyone will be wanting to see, is the resulting take-up…. we wait with baited breath….!
[Via: ScreenDigest]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
