Disqus
A new report from M:Metrics says that although more people are playing mobile games, the amount downloading them has stayed the same. This apparently can be explained by the fact that more people are using to, and sticking with, the games that come preloaded on their handsets.
The research also found that from UK, France, Spain, Germany, and the USA combined, 98.4 million people played a mobile game in DEC07 (quite how they arrive at this figure I would LOVE to see – ed.) – of these, 3/4 chose to just play the embedded game, rather than download.On average, only 8.8% of people played a game they downloaded – with the highest being Spain at 12.7%, and lowest being the French at 3.5%.
Comment: recently there seem to have been conflicting reports about how many people are playing mobile games – I for one am a downloader, although it has to be said that my most recent download was for Tetris, which I must have downloaded 20 times across different devices – oh, for flexible DRM! Perhaps we are waiting for the next big thing in gaming before it takes off again – right now feels like we are on a bit of a plateau. I wonder if N-Gage will be the new incendiary……?
[Via: Mobile Marketing News]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
