Disqus
Recently, Bytemobile commissioned a research on mobile internet and consumer usability. According to the study results, contrary to popular belief, more mobile users in the U.S. are using mobile internet services on a daily basis than U.K. users — with 57% of participants reporting daily usage in the U.S. compared to 46% in the U.K. However, it’s not the web, users are accessing the most – it’s directions, weather and email.
Other findings:
- 96% of the study participants said they expect the mobile browsing experience to be the same or at least similar to the browsing experience on their PC.
- Regarding paying for premium services, 75% of participants would pay to have content adapted if it would look more like the PC-web browsing experience.
- Less than half of participants access videos from their mobile phone, with most commenting that was not very important for them. It’s the device limitations (screen size, battery life and memory capacity) participants quoted as reasons for not accessing video.
- Regarding the future of mobile TV, participants do not trust mobile video enough to commit to watching long clips (greater than 5 minutes).
- Finally, regarding ad-supported content nearly all of participants stated they would rather watch a short video ad preceding video content than pay for video itself.
There you have it – another research subtly suggests users want free ad-supported content and unlimited data plans (that’s actually me suggesting it). 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
