Chinese ZTE wants to become a global top-five handset vendor within five years
By Dusan Belic on Friday, March 14th, 2008 at 10:18 AM PST In General
China-based ZTE doesn’t hide its ambitious plans. The telecom equipment giant aims to become one of the top-five handset vendors in the global market within five years.
Let’s pause for a moment. Top five handset makers are Nokia (NYSE: NOK), Samsung, Motorola (NYSE: MOT), Sony Ericsson (NYSE: SNE) and LG. In order to reach its goal, the Chinese company will have to overtake market share from some of the existing phone vendors. Motorola first comes to mind, but after seeing their upcoming devices leaked, I believe the American handset maker can still regain some of the market share lost.
Last year, ZTE shipped about 30 million handsets and according to Gartner, accounted for 1.2% of the global market in Q4 2007. However, ZTE projected handset sales will account for 50% of its total revenues by 2012, compared to 20% in 2006 and 25% in 2007. We’ll have to wait and see whether they succeed or not…
[Via: JampBLOG]
