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In Canada, Telus Mobility is launching a new discount wireless provider called “Koodo Mobile.” And while they still haven’t announced anything official we managed to get some early info.
There’s no doubt that with tagline “Good Call”, and sentences like “Get Fat-Fee Mobility”, “Make every second count with per-second billing”, “We stretch your budget with plans starting at $15 a month” and “We let you drop that chubby contact” Telus is targeting youth audience, which wants to differentiate itself from the rest of the pack while at the same time doesn’t want to pay tons of cash for their bills.
The official launch of Koodo Mobile and the website at www.koodomobile.com is set for tomorrow, so we’ll have more information within less than 24 hours.
As a reminder, two other carriers in Canada also have separate youth-oriented wireless brands – Rogers’ Fido and Bell’s Solo.
[Via: MobileSyrup]
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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