Motorola has announced it’s investment in INVIDI Technologies Corporation – a leader in advanced addressable advertising for the television industry.
According to the press release:
INVIDI’s proprietary technology delivers addressable commercial messages tailored to the television viewer. The technology has the ability to accurately identify viewers’ age, gender, location and other characteristics for greater personalization while always maintaining absolute privacy and confidentiality.
Dave Downey, the CEO of Invidi said about the investment:
“INVIDI is pleased to be working with Motorola, a recognized worldwide leader in television systems for the cable, satellite and IP video industry…”
I think that says it all, doesn’t it – as Motorola continues to grow out it’s converged multimedia offering, clearly they recognise the part that Advertising is going to play. Hopefully with the recovery of the devices division, Motorola could have a really compelling offering of devices and services together – we will eagerly await the next developments!
[Via: WebWire]