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AOL is launching a free mobile web-based (WAP) games through its mobile portal at wap.aol.com/games. New York-based Cellufun is is powering up the new site and is delivering all of its WAP-based titles — including the award-winning Call of the Pharaoh, Space Wars, Chess, Ice Fishing and more — to AOL’s mobile portal visitors.
The idea of course is to provide the website visitors with a free content/games, while making money out of advertising. In that sense, AOL is making use of its Third Screen Media acquisition as all mobile banner ads on the games will be powered by their technology.
Both parties seem satisfied with the deal, with AOL’s Senior VP Steve Murphy saying: “Games are a great complement to the robust entertainment offerings available through the AOL mobile portal.” On the other hand, Cellufun’s CEO Arthur Goikhman said the alliance will allow the already strong Cellufun community to “grow even stronger, and offer more exposure to the Cellufun name.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
