A survey of US consumers conducted by Bamboo MediaCasting, Inc. has shown the Mobile industry needs to resolve problems with quality of media – common issues being image quality, bandwidth limitations and the overall user experience.
You might wonder why Bamboo were interested in doing this research – well their bread and butter is “scheduled, push delivery of subscription content to mobile customers” (i.e. the potential solution to the problem!) – does that make things a bit clearer….?
The company asked the following question to 1000 end-users: “What do you think is apt to be the most frustrating part about viewing video on a cell phone?”
According to the study, 51% thought that mobile video subscriptions will be too expensive. Of those that did not mention costs:
- 45.5% anticipate that image quality will be poor
- 27% expect speed will be an issue
- 17% say the process will be too complex
- 10% anticipate that content choices will be limited
(see above pie chart)
There were some other highlights from the research, which you can find here.
Comment: I don’t know if this is one of those “obvious” kinds of reports, but it does state clearly issues which we’ve all experienced at one time or another. Regularly during my train ride in to London I get a mixture of 2G / GPRS / EDGE / 3G / HSDPA coverage, and of course all those switches affect the flow of any data I am consuming – I’m sure you’ve also had those situations where despite full 3G coverage, the mobile webpage you are trying to view dribbles through on it’s download! Question is, what is the solution – well for on-demand content, can we expect another solution other than network improvement? Bamboo clearly have another idea in mind – pushing the content at scheduled times (kinda background download) is one way around it…..
[Via: 3G.co.uk]