Disqus
3UK has done a feal with Sony BMG to enable customers to watch free music videos on their phones. The service, which is provided by Rhythm New Media, will expand the Ad-funded video inventory, launched in March last year.
SonyBMG has artists such as Alicia Keys, Mark Ronson, and the Tings Tings in their catalogue, and end-users will see adverts of up to 20 seconds before and after each song. The Ads are targeted according to the age and gender of the customer.
Stat-wise, as we have mentioned before, 3UK is an interesting fish – it has ~4 million UK customers, and apparently 1.4 million of those use its video services. Additionally, 3 is the second largest retailer of paid-for digital music after iTunes (in the UK)!
I don’t mind Ads myself – but I wonder if 40 seconds of Ads over the course of a 240 second video could be considered intrusive? Presumably if you didn’t like the Ad at the end of the video you could end playback? Any 3UK users out there with practical experience?
[Via: Guardian.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
