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According to research from GfK, low-end handsets have almost doubled their share of the market in the last year, in the UK.
With the slowdown in growth of contract sales, Operators have been focusing on Prepay – with the resulting drop in market prices. These price drops are nicely highlighted by the Carphone Warehouse’s recent offer of the £2.95 Sony Ericsson J110i – talk about removing barriers to entry!
Argos, Tesco, and Asda (the latter two of which are UK Supermarkets) hve also been heavily in to the game, as you would imagine – massive scale of operations again forcing down unit costs.
Crumbs, £2.95 for a handset – whatever next, free with a magazine? Surely not!
[Via: MobileToday.co.uk]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
