According to Juniper Research, Mobile streamed video and broadcast TV will forge ahead to become the most lucrative channels for Mobile advertising by 2010. Apparently total Ad-spend on Mobile will exceed $1bn in 2008, and nearly $7.6bn by 2013!
Whilst SMS is the current cash-cow for Mob Ad, Juniper belives that Mobile TV and “Idle-screen” (by this I presume they means Ads delivered to the homescreen of a device) Ads will become dominant forces in the medium term.
According to report author Dr Windsor Holden, “it offers … personalized advertising with very high response rates, delivered to a device which is always in close proximity to the individual – will make it an increasingly attractive proposition for leading brands.”
If you have a thing for stats, check these out:
- Nearly 1.5 billion mobile users will receive SMS advertising in 2008
- China and the Far East will remain the largest regional market for mobile adspend throughout the period covered by the report, with revenues rising from $414 million in 2008 to more than $2.1 billion by 2012
Comment: So, some big numbers, and high projections – we all know that advertising works well on TV – but what we’ve yet to see with Mobile is whether TV per se will take off – I am sure it will, just perhaps not as people are expecting it to….
[Via: SourceWire]