Disqus
Following on from Dusan’s post, BT have released more details on their plan to give their broadband customers smartphones, so that they can capture more of the UK mobile market. The new “BT ToGO” handsets will work on home/public WiFi, and utilise mobile networks when WiFi isn’t available.
The two devices were named as the S620 and S710 from HTC, and are bundled in to a new broadband offering called “Broadband Anywhere”. Prices are from £23.99 to £53.99 per month, and only the S620 is given away free on cheaper tarfiis. Users also get fixed line broadband in that monthly price, plus Openzone WiFi and BT FON access.
Well it’s an interesting take isn’t it – rather than being a Mobile Operator, and offering “mobile broadband”, a fixed-line operator is tackling from another angle and offering to mobilise the DSL experience. The handsets from HTC are fair enough, so really the question just remains as to whether the packages are good value (i.e. priced correctly) – market uptake I think will determine that…..
[Via: GSMA]
About The Author
Ben Robinson
Ben is a 10+ year veteran of the Mobile industry – starting his career when SMS was a still a relatively new concept for most people (!), he has now consulted on everything from bleeding-edge Mobile content, to the next-gen accessories you might view it on. As a result he has a broad and deep knowledge in numerous areas of Mobile – from network operators to device vendors, to infrastructure and middleware vendors (not to mention content delivery) – and has worked for companies in all of these areas! He is based in the UK, a hotbed of activity for mobile, and recently became a father for the second time – as oppose to in his younger years when he was happy spend time tweaking all manner of mobile devices to 'nth' degree, he now looks for services and hardware that provide the most efficient, compact, and reliable improvements to his already manic life! It’s his opinion that Mobile solutions should be there to help to make your life better – if a particular solution (be it service or device) isn’t doing this, he believes you need to ask the very important question of why you continue to use it... His focus at IntoMobile is mainly on Mobile content, services, and infrastructure, particularly as regards the UK market – and with the occasional look at devices. Additionally, using his extensive experience in the industry, he will provide commentary on the industry at large, with regular (and hopefully thought-provoking) articles.
