Disqus
According to In-Stat, mobile social networks are quite popular with the millennial generation, just as social networking is. Blogging, photo and video sharing, location-based socialization services, games, SMS, and IM will eventually be combined to afford the user the entire social networking experience from a mobile application.
In-Stat found that:
- Nearly 30 million of US millennials will subscribe to mobile social networking by the year 2012.
- Despite the fact social network advertising continues to be experimental to marketers, 2008 will see revenues surpassing the $1.5 billon mark.
- Following the iPhone launch, mobile phone users changed their expectations – they want a single converged device that can do many things.
More information about In-Stat’s research titled “Mobile Social Networking: Marketing to Millenials” is available from their website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
