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SAXO.com, Denmark’s first and largest online bookstore recently unveiled their mobile shop based on Cellpoint Mobile’s mPoint technology and DIBS payment system. The Danish payment clearinghouse, PBS, has approved this innovative mobile service.
With this launch, SAXO.com becomes the first bookstore using the mobile phone to reach its customers. Customers can access this new mobile store from any mobile phone simply by sending the text message “saxo” to a Danish short number. The customer will then receive a txt push message taking them to the mobile store where they, on their mobile phone, can browse and purchase books.
Commenting on the announcement SAXO.com’s VP Kim Holmgaard said that they’re now ready with their first phase of the mobile shop, allowing customers to reach SAXO.com anywhere at any time. “We expect over time, mobile technology and PCs will most probably merge into one and sales generated via mobile phone will equal to online sales,” he added. Amen to that! 
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
